A VISIT Wales campaign to promote the best the country’s tourism industry has to offer has backfired thanks to Facebook.
Tourism chiefs had launched a new drive to get visitors to come back to Wales, after seeing spending by holidaymakers fall by £317 million in five years.
Plucky Londoner Piers Bramhall had been chosen by Visit Wales as the visitor to benefit from a one-week holiday in Wales in September, which will be filmed and form the centrepiece of a new campaign to promote the nation’s best tourism destinations.
‘Lucky’ Piers, 27, has already been treated to a celebrity-packed Welsh themed weekend ahead of his anticipated jaunt to Wales in the Autumn.
But his holiday plans have descended into chaos, after Visit Wales officials invited members of the public to vote via social networking site Facebook for the best places in Wales for Cockney geezer Piers to visit.
First Minister of Wales Carwyn Jones said: “It’s the people of Wales who know and
love the country and have the inside knowledge on what makes Wales such an
outstanding place to take a holiday. We want you to suggest places for Piers to come on his trip. We want Piers to know how special Wales can be, and we want you to tell him.”
But the marketing own-goal has seen proud Welsh residents, angry that an Englishman has been chosen to front the nation’s tourism drive, nominate some of Wales’ most unpleasant areas rather than the intended National Parks, coastlines, fine eateries and outdoor pursuits.
Among the most popular suggestions for Piers’ week in Wales are:
- The chance to go for a ‘dig’ in Swansea to find Heroin
- Dinosaur spotting in Flint
- A day of public drinking in a Llandrindod Wells park
- A pint and a punch from the locals of Wales’ roughest local – the Wyndham Arms in Merthyr Tydfil.
- An evening of bingo in Rhyl
- Orienteering in Llanwrtyd Wells – find your way to civilization using only a map and compass
- Sightseeing in Port Talbot
- The chance to feature in an episode of Booze Britain in Wrexham
Piers has since indicated he may now turn down his ‘prize’ as a result: “I’ve been on the dog and bone to the people at Visit Wales as the trouble and strife is not happy at some of the suggestions. It’s all gone Pete Tong, we can’t Adam and Eve it.”